We’re a small team, and we take the time to get to know you and your requirements. So, for better or worse, we all get to know each other.
(This is obviously in stark contrast to the mentality of the chain stores where staff are changing every five minutes and you get someone new checking your eyes each time – sometimes even a different person checking each eye).
We value our independence, meaning that we can supply frames and lenses from any supplier, according to what is most appropriate, rather than any instructions from above.
We take the time to discuss your eyewear and what you’d like to achieve, by getting to know you. We look at your old glasses, analyse your face and come up with suggestions.
Luxottica dominates the world of eyewear – they make frames under licence for big-name brands. They bought Ray-Ban in 1999 and Oakley in 2007. They own over 7000 eyewear stores worldwide including David Clulow and Sunglass Hut, all selling the same generic shapes and models.
They have an annual turnover of over €9 billion. They bought (and subsequently ruined) Oliver Peoples and Persol, which were our two best-selling brands between 2001 and 2010. I don’t stock either brand anymore.
Adam has invested heavily in instrumentation and equipment, from the Nidek refraction system and the OCT retinal scanner, to the latest Dry Eye diagnostic instruments and treatments.
Advanced contrast sensitivity testing and retinal thickness evaluation over time enhance our partnerships with ophthalmologists to assist their diagnoses and patient management.
Adam routinely receives referrals from doctors, other opticians and ophthalmologists when they struggle to make someone happy, be it an issue with a complex prescription, or supplying complicated lenses.
As one of only a handful of specialists in Dry Eye, Adam provides shared support in this area.
If you don’t need glasses, or your prescription hasn’t changed, or you’d be better off doing eye exercises, that’s what we’ll tell you.